L-R: Group Account Director, Culture Communications and Judge, Trophy “Stand by me Initiative” Nathaniel Ogbu; Marketing Director, International Breweries Plc, Tolulope Adedeji; Winner “Trophy Stand by Me” Initiative, Oluwaseun Fagbemi; Trophy Lager Brand Ambassador & Trophy “Stand by me Initiative Judge, Femi Adebayo; with CEO, Digitrakar Digital Media and Trophy “Stand by me Initiative Judge, Andrea Manuela Giaccaglia, at the closing ceremony of the Trophy “Stand by me Initiative” held in Lagos.
On Thursday, March 10, 2022, leading beer brand, Trophy Lager rewarded some of its teeming consumers who participated in the ‘Trophy Stand by Me’ initiative.
The initiative came to an exciting end after enabling many creatives to express their talents month-on-month through genres such as poetry, music, painting, comedy skits, acting, dancing, short movie production, and others.
The creatives uploaded 60-second videos on social media to showcase their talent regarding the theme “Na Who Stand By Me, Be My Honourable” and received additional tasks while getting a monthly allowance of N100,000 for four months.
The 100 winners received a ₦100,000 allowance through a shortlisting process; this number was reduced to 70, then 40, before arriving at 20 participants. The top 20 were coached by industry leaders – Trophy brand ambassador, Femi Adebayo, popular rapper Tobechukwu Ejiofor, aka Illbliss and talent manager, Andrea Manuela Giaccaglia.
Upon rigorous assessment, three final winners were selected and awarded a one-million-naira contract each.
Speaking at the closing event which held at the Southern Sun Hotel in Lagos, Marketing Director, International Breweries Plc, Tolulope Adedeji described the ‘Trophy Stand by Me’ initiative as an opportunity for talented Nigerians to showcase their gifts to the world with honour while friends and relatives got the chance to extend their support to their loved ones by standing by them.
According to Adedeji, “Nigeria is blessed with millions of young, enterprising creatives who only need that nudge and platform to showcase their skills, and this is what we hoped to achieve with the Trophy Stand By Me Initiative. Today, we are excited to have achieved this goal through the crop of talented creatives you can see here and many others who have been inspired and equipped to harness their potential to good use.”
Marketing Manager, Trophy Lager, Bamise Oyegbami added that the “Trophy Stand by Me Initiative rewarded the creativity and tenacity of young, talented Nigerians as a way of demonstrating that Trophy Lager cares for them and supports their quest for recognition and success every step of the way. In his words, “the three grand prize winners; Oluwaseun Fagbemi, Raji Yusuf Ayinla and Ayokunle Odeleye & Group were chosen after a rigorous selection process that saw the judges sieve through many eligible entries.
Oyegbami also encouraged participants to extend the hand of support they have received to others in line with Trophy Lager’s essence and desire to see as many people as possible benefit from the kindness and support of others. Trophy is encouraging everyone to keep passing on the good deeds with its latest campaign – From One Honourable to Another.
The “Trophy Stand by Me” Initiative ran from October 2021 to March 2022 and was only open to individuals who were 18 years old and above.